The second is,
"... distracting and ultimately a waste. We're creating a culture of clickers, stumblers and jaded spectators who decide in the space of a moment whether to watch and participate (or not).
Imagine if people went to the theatre or the movies and stood up and walked out after the first six seconds. Imagine if people went to the senior prom and bailed on their date three seconds after the car pulled away from the curb."
He challenges us to think about how this quick fix behaviour does not remotely allow for thoughtful inquiry and deep experiences. It is really a dilemma we all face. When it comes time to consuming online culture, I must say that I am guilty of a quick fix read through my google reader list. This leaves me terribly unsatisfied, and after reading Mr. Godin's post, I will endeavour to change this. I will read the posts to the end or not at all.
And, as far as this behaviour when creating content.. I know that after four and a half years of blogging, I am struggling to figure out a way to write relevant and meaningful content. In an attempt to overcome this lethargy, two blogging friends and I have decided to create a work group where we,
- reflect upon what blogging has meant to us
- explore what, if any, motivation exists to continue
- redefine a mission or vision the blog should take
- make suggestions about how to change the direction
- offer support to each other through the next year