01 May, 2007

Good Walk Feeling

As I was riding the train last weekend, I noticed a billboard with an advertising campaign of a shoe company that takes the German word “Wohlgehfühl” (well-being), and divides it into its prefixes WohlGehFühl (good walk feeling). Brilliant. Isn’t it wonderful when someone smart does something simple and all of a sudden, you the word’s meaning changes, or becomes more layered?
I’ve love walking and anything that reminds me of its joys, deserves a collage.

1 comment:

  1. Anonymous8:44 pm

    It happens that, at the moment, I am trying to learn some basic German words and phrases, so this is a post that I really enjoyed. Thank you!