17 March, 2009

OMG



All I could think when I saw this advertisement of Honda's was, OMG! Talk about savvy...

Can hate be good? Can hate be great?
Can hate be something we don't hate?

We'd like to know... why it is so.
That certain diesels must be slow
and thwack and thrum... and pong
and hum and clatter-clat

Hate something. Change something.
Hate something, change something,
make something better-r-r-r

Oh isn't it just bliss... when a diesel goes like this?

I don't know whether to tip my hat to Honda in praise for their ingenuity, or to indulge in my feelings that this is another creepy "clean coal" spin... but, one thing is certain, the Japanese car companies have not been sitting back twiddling their thumbs like the American car manufactures were these last 10 years.

They obviously read the signs on the wall and realised “green is gold” and not “hummer is the way” when it comes to their new product development. Even if the American auto manufactures receive great sums of money to bail them out of their financial crisis, there is probably no one out there that can jump start their brain dead new product development rut into a moving swiftly off the production line status. Their competitors are moving fast already.

2 comments:

  1. Anonymous4:43 pm

    At first I thought this was one of those saccharine preschoolers' cartoons....though I guess it is but with an advert, a good one!

    This reminds me, just the other day we learned that VW is the only car company that made profits last year....thanks to their diesel technology. (No we don't have a VW, but a 10 yr old Honda.)

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  2. Interesting!!!! Thanks!!!

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