Dan Ariely is a behaviour economist. Aren’t you intrigues to hear that there is a profession called behaviour economics?
Two years ago, I watched Ariely speak about the results of scientific studies explaining why human beings are predictably irrational. It was a fascinating speech, not only because of the findings, but because he is so convincingly and passionately invested in discovering the ways “emotional states, moral codes and peer pressure affect our ability to make rational and often extremely important decisions in our daily lives”.
This morning I had the acute pleasure in watching Ariely’s PopTech 2011 talk, Adaptive Responses.
It is a rare person who can convincing map science as a personal journey of discovery. Ariely tell a touching story connecting scientific findings with personal existential angst and the yearning for love. He does this with such courage, humour, intrepidness, I could only watch in awe.
What is particularly fascinating is to see what a fine line he walks between telling very intimate details of his life without exposing the identity or opinions of any of his family or friends. Secondly, the details he mentions of himself are presented in such a way that lend his intellectual arguments weight without becoming a burden to the audience.