23 December, 2012
Anyone who volunteers their time, effort, or money towards helping others will probably admit that they receive more in return than they feel they have given. It is an odd phenomena. Some cynics say most volunteers are self-serving, sanctimonious: for the true motive behind our work is so we can feel good about ourselves. Michael Norton has carried out some experiments that present another view on this matter.
A long time ago, I read somewhere the etymological root of the word happiness is "doing good". Mr. Norton's argument substantiates this.