It's been a good month. The Proof of Concept is nearly finished, and I am waiting for the last of the feedback from the beta testers. So far, the feedback has been overwhelmingly positive.
Elsa is working on the layout of the Artistic Concept. I've worked through the text about 10 times and hope that I've managed to find the right balance.
The difficulty is that though the documents obviously have two separate purposes, the language and look must be aligned. I cannot imagine how professional advertising and marketing specialists manage this tightrope.
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