My husband bought a new shower gel from a very internationally known soap maker (think niv-ia) with a brand name Powerfruit, Relax. Really, power fruit relax... not power fruit energise, or serenity fruit, relax, or think about it... fruit... do we need fruit in the name at all? Is there ever any fruit in soap?
Did anyone attend the marketing meeting when they were coming up with this name? If so, have you ever heard of mixed messages?